Preheat oven to 350 degrees F. Make sure you have a 10x15 inch sheet pan or jelly roll pan ready.
Combine the dry ingredients: In a large bowl, whisk the flour, baking soda, baking powder, salt, ground cinnamon, ground ginger, ground nutmeg, and ground cloves until evenly combined. Set aside.
Combine wet ingredients: In another bowl, whisk the pumpkin puree, vanilla extract, granulated sugar, and eggs until evenly combined.
Combine the dry ingredients with the wet ingredients, and mix until just combined and no pockets of flour remain. Do not overmix. The batter should be relatively thin.
Line a 10x15 inch sheet pan or jelly roll pan with parchment paper. Spread the batter evenly onto the prepared pan. Bake for 15-16 minutes, or it until it springs back when gently poked.
Remove the cake from the oven. While still hot, carefully roll the cake starting from the short end. Transfer to a wire rack and let it cool completely. Note: pre-rolling the cake while still hot will allow it to “remember” this shape, making it easier to roll later once you add the filling. Tip: To expedite the cooling process, put it in the fridge once it has cooled down a bit (you don’t want to put something very hot in the fridge).